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Service bike

Are you ready to use the environmental bonus? Find out everything about company bikes, tax benefits and more. A win-win for you and nature.

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Employee mobility is a key element in the modern working world and company bikes offer an attractive option for companies here. These are becoming increasingly popular as they have many benefits. In addition to their practical suitability to increase mobility, company bicycles provide tax benefits, contribute to employee retention, support the local economy and have positive effects on workers' health. They are also an important element in promoting sustainability and environmentally friendly practices in everyday business life. In this guide, we will dive deeper into the topics mentioned above and highlight examples of successful company bike programs in companies. Whether you're a managing director or an HR expert looking for ways to move your business forward and increase employee satisfaction, this information will help you take full advantage of company bikes.

1. The importance of company bikes in the modern business environment

In today's sustainable business world, company bicycles are playing an increasingly important role. They are not only a sign of corporate responsibility and environmental awareness, but can also strengthen the performance of your company and the well-being of your employees.

Company bikes as part of corporate culture

The provision of company bikes can be a powerful commitment to corporate culture and a means of improving employer attractiveness. A company bike program communicates your appreciation of healthy, active mobility and shows that your company actively cares about the well-being of employees.

Service bikes and combating commuter stress

The positive impact of exercise on mental health is well documented. By allowing your employees to use company bikes, you help them reduce commuter stress and integrate more physical activity into their everyday lives.

Service bikes as a contribution to sustainability

In addition, the use of company bikes in your company contributes to reducing CO2 emissions. This not only supports the achievement of environmental goals, but also improves your company's image among consumers and potential employees, who increasingly value responsible and sustainable business practices.

Economic benefits of company bikes

Apart from the benefits for employees and the environment, company bikes can also bring significant economic benefits to your company. Studies show that employees who cycle regularly are less likely to be ill and are more productive.

Service bikes are therefore much more than just a means of transportation. They are an effective tool for improving workplace culture, promoting employee health and satisfaction, and strengthening your company's sustainability profile.

2. Tax benefits and employer subsidies for company bikes

Taking a new path in terms of mobility is becoming even more attractive for companies and their employees through tax benefits and employer subsidies. Service bikes are a win-win situation for both sides. They not only promote an active and healthy lifestyle, but also open up a new world of financial benefits.

Tax benefits for companies

Companies that provide company bikes for their employees can benefit from considerable tax advantages. According to legislation, bicycles and e-bikes that are left to employees do not fall under the monetary advantage. This means that they do not have to pay taxes, as would be the case when providing a company car. In addition, the purchase costs for bicycles can be claimed as operating expenses, which reduces the company's taxable profit.

Subsidies from employer

In addition to tax benefits, employer subsidies can further strengthen the financial incentive to use company bikes. Such subsidies are exempt from tax and social security contributions, both for the company itself and for employees. Companies can therefore cover part of the costs of buying or leasing a company bike without additional costs for this subsidy.

Tax benefits for employees

Employees can also benefit from tax breaks if they use a company bike. The monetary advantage that they receive from private use of the bike is tax-free under the current legal situation. This applies both to commuting to and from work and to private use of the bicycle. An additional plus: Even the electricity costs for e-bikes can be refunded tax-free.

In this way, company bicycles prove to be an effective and valuable alternative to conventional company cars. They not only ensure healthy, happy and motivated employees, but also create significant financial benefits for companies and their workforce.

3. Positive impact of promoting company bikes on employee retention

Implementing a company bike program could be more than just a green initiative for your company. It could be a valuable tool for strengthening employee loyalty and increasing your team's loyalty.

More job satisfaction

The ability to use a company bike can help to increase employee satisfaction and engagement. Many employees appreciate the opportunity to cycle to work, as it helps them avoid stressful rush hour traffic and keep moving at the same time. They see it as an important additional benefit that positively influences their choice of employer.

Health promotion and appreciation

By using company bikes, you emphasize the priority of employee health in your company. This approach underlines that you care about the well-being of your team, which signals appreciation and strengthens loyalty to the company.

Team culture and solidarity

In addition to promoting health and appreciation, a company bike program can also help strengthen team culture. Joint bike rides or competitions can create team spirit and give colleagues a sense of belonging. A strong corporate culture not only promotes employee loyalty, but also makes your company more attractive for future talent.

Strengthen sustainability awareness

Finally, providing company bikes can also be a tangible expression of your company's social responsibility. A sustainable lifestyle is important for many employees. By providing company bikes, you give them the opportunity to implement this need in their day-to-day work. This not only strengthens the bond with the company, but also the feeling of making a positive contribution to society.

Overall, the introduction of a company bike program therefore offers a wide range of options to strengthen employee loyalty and thus sustainably increase your team's commitment to your company.

4. Sustainable promotion of company bikes and their contribution to supporting the local economy

The sustainable promotion of company bikes not only has a positive effect on the working environment and the health of employees, it can also have significant benefits for the local economy. The reasons for this are varied and range from direct effects through purchases to long-term effects through improved mobility and health-conscious employees. In this section, you'll learn how the introduction of company bikes can support the local economy boost.

Direct effects on local bike shops and repair shops

One of the most obvious benefits of promoting company bikes is that local bike shops and repair shops benefit from them. The provision of company bikes inevitably leads to increased demand for bikes and accessories, which directly supports these businesses. Bicycles also require regular maintenance and repairs, which creates additional jobs and promotes local crafts.

Increasing mobility and reducing traffic volumes

The promotion of company bikes also improves general mobility in a region. Switching to cycling reduces traffic on the roads, which in turn increases the quality of life and improves the local climate. This could also make a region more attractive for tourists and new residents, which would have further positive effects on the local economy.

Long-term effects on workforce health and productivity

The long-term contribution of a healthy and motivated team to local economic growth should also not be underestimated. Employees who ride bikes regularly tend to take fewer sick days and be more productive. This increased productivity and creativity can in turn contribute to successful companies and a stable economic environment.

Overall, it is clear that the sustainable promotion of company bikes is a remarkable strategy for companies not only to score points in terms of corporate social responsibility, but also to make a valuable contribution to strengthening the local economy.

5. How company bikes improve the well-being and health of employees

The funding program for company bikes not only has significant tax benefits for employers and employees. It also promotes the well-being and health of employees. By regularly using company bikes, companies can help make the lives of their employees healthier and happier.

Improved physical health through regular exercise

The use of company bikes promotes regular physical activity among employees. This can help prevent or alleviate a wide range of health problems, including cardiovascular disease, diabetes, and even some forms of cancer. Regular cycling trips can also help to control weight and improve fitness.

Mental wellbeing through cycling

In addition to physical health benefits, cycling also has positive effects on mental health. Cycling outdoors, particularly in green spaces, can reduce stress and improve overall wellbeing. In addition, increasing physical activity can help employees feel more energetic and productive overall, which in turn has a positive effect on their work and engagement.

Improved sleep and increased energy

Regular cycling can also contribute to improved sleep. By positively influencing the natural sleep-wake rhythm and reducing stress hormones, cycling can help improve sleep quality. This results in increased energy and productivity during the working day.

In summary, a company bike is more than just an efficient means of transport. It is a tool for companies to promote the health and well-being of their employees in various ways. Such an approach can help create a more positive and productive work environment.

6. Case studies: Successful implementation of the company bike program in companies

In recent years, more and more companies have recognized how valuable implementing a company bike program can be. Not only does it offer tax benefits and opportunities for employer subsidies, it also has a positive effect on the well-being and health of employees and can increase loyalty to the company. Here are a few case studies of the successful implementation of the program.

A globally operating logistics company

A globally active logistics company has started using company bikes for short distances in city centers for courier services. By using company bikes, the company was able to both reduce its CO2 emissions and increase the efficiency of its deliveries, as the bikes can navigate traffic faster than delivery vans.

A software development company

In a software company with several locations within a city, the management decided to provide company bikes for employees. These enable employees to commute quickly and easily between locations without having to rely on public transportation. In addition, cycling during working hours has been shown to reduce stress and increase productivity.

A production plant

A manufacturing company with a large factory location decided to introduce a company bike program to give employees the opportunity to move faster on the extensive site. The use of company bikes has increased efficiency at work, as employees can now get from one location to another more quickly.

These examples show that the introduction of a company bike program can be of great benefit in various industries and company sizes. It's not just about reducing the company's environmental footprint, but also about improving employee productivity and wellbeing. Such a holistic approach to employee motivation and retention can significantly contribute to creating a positive working environment and securing the company's success in the long term.

Any more questions?

Everything you want to know — simply explained.

What is the benefit card?

The HERO Card is a digital Mastercard debit card that allows companies to offer tax-free benefits easily and flexibly. Employees thus receive tax-free subsidies for benefits in kind, mobility, food and health. Everything bundled on one card, individually configurable and implemented in a legally secure manner.

Employees simply pay on a daily basis. Locally in your favorite café or nationwide in supermarkets, pharmacies or public transport.

How does that work for companies?

You control everything centrally in the HR portal.

Activate benefits in five minutes. The HERO Card automatically loads the monthly budget. Digital, secure and tax-compliant.

What are the concrete benefits of this for my team?

Up to 50 euros in kind per month

Meal allowance of up to 7.50 euros per working day

Mobility allowance of up to 58 euros per month

Up to 500 euros per year for health and wellbeing

All tax-free. It's all digital. It's all on one card.

How does HR keep track?

All benefits at a glance. No paperwork.

In the HR portal, you control budgets, see workload and manage everything centrally.

Sign in. Adjust. It's done.

This saves you up to 80 percent of administrative time.

Is that really tax-free?

Yes, all benefits are tax-free for employees and are completely legally compliant. Employers must tax some benefits as a lump sum.

The HERO Card uses legally enshrined allowances. Each category is correctly separated for tax purposes and can be managed automatically.

How much does the HERO Card cost?

As part of the employee license, the card costs 1 euro per employee per month plus charges for charging benefits.

For 50 employees with HERO Base, for example, this equates to around 140 euros per month — less than a joint team meal, but with a long-term effect.

How quickly is the HERO Card ready for use?

Ready to go in just a few days.

Setup, onboarding and go-live take a maximum of one week.

No technical hurdles. Without complexity.

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