Liven up your region. With every purchase.

Let's shape the future of our cities together. Through sustainable consumption and genuine support for local communities.

This is how your company benefits

What drives us.


We love and promote local businesses. For colorful and lively regions.


We show the diversity of regions and inspire discovery
Travel in the neighborhood.


We give space to every idea because creativity moves us forward.


We connect companies, businesses and people to form a local community.


We save transport routes and CO2 through digital solutions for local shopping.

Join us. Like those heroes.

Good advice for good

Socially committed to Berliner Tafel e.V.

Lebensmittel retten und bedürftige Menschen damit versorgen – echt heldenhaft.

Gesellschaftlich engagiert für wirBERLIN

Der jährliche Plakatwettbewerb für Heldinnen und Helden von morgen – echt inspirierend.

Sportlich engagiert für den Pfeffersport e. V.

Der größte Kinder- und Inklusionssportverein in Berlin – echt stark.

Sozial engagiert für den Berliner Obdachlosen e.V.

Die Mehrwertsteuersenkung 2020 haben wir verdoppelt und zu einer Mehrwertsteuerspende gemacht - echt engagiert.

Extraordinary Berlin Foundation

Ein zivilgesellschaftliches Netzwerk mit ca. 250 Mitgliedern, was die Zusammenarbeit und Vernetzung fördert - echt außergewöhnlich.

How are things going for us? Excellent

Our story.

The nice café on the corner, the library with the colorful shop windows, the winding organic shop...

Favourite stores that make every neighborhood unique.

Unfortunately, these stores are disappearing more and more from the cityscape. And leave behind empty shop windows or monotonous shopping miles.

We think it's stupid. So we created Regional Hero. To boost the local economy — and to revive regional diversity — together with committed companies and local people. XXX heroic companies are already there. Yours is welcome to join.Mehr als 500 heldenhafte Unternehmen sind schon dabei. Deins darf sich gern anschließen.

Any more questions?

Everything you want to know — simply explained.

What is a cash benefit card?

A benefit card in kind is a tool with which companies can provide their employees with tax-free benefits in kind. The Regional Hero Card is a special benefit card that aims to promote the local economy. The card works like a prepaid credit card and can be used at all acceptance points that accept Mastercard. Employers can conveniently top up the cards with tax-free benefits in kind, which employees can then use in shops and services in their region. The Regional Hero Card provides a convenient way to provide employees with tax-free benefits while supporting and strengthening the local economy. It promotes employee loyalty to the company and contributes to the attractiveness of the workplace. The card can be used both online and offline and is supported by a user-friendly app that helps employees discover local offers and keep an eye on their available amount.

How do companies and employees benefit from a benefits card?

Companies and employees benefit from a benefit card in kind, such as the Regional Hero Card, in various ways. Companies can pass on tax-free benefits in kind to their employees and thus increase employee motivation and retention. By supporting the local economy, they also improve their corporate image and contribute to the sustainable development of the region. Employees benefit from tax-free benefits that increase their disposable income and have the opportunity to support local businesses and services. The Regional Hero Card helps them discover the diversity of their region and promotes awareness of the importance of the local economy. Overall, the card therefore creates added value for everyone involved.

What tax-free benefits in kind can companies offer with a benefits card?

With a benefit card such as the Regional Hero Card, companies can offer their employees various tax-free benefits in kind. In Germany, for example, benefits in kind of up to 600€ per year and employee are tax-free, in addition, 180€ per year and employee can be granted for personal events such as birthdays or anniversaries. The tax-free benefits in kind include meal vouchers, vouchers for local shops, leisure facilities or cultural events. The Regional Hero Card allows companies to easily and conveniently pass on these tax-free benefits to their employees while supporting the local economy.

How can I order and activate the Regional Hero Card?

To order the Regional Hero Card for your company, please use the contact field on our website to make an appointment with us. In an online meeting, we will discuss the requirements and the desired number of cards for your employees. As soon as the cards have been ordered, your employees will receive the physical card by post or the digital card via email. The Regional Hero Card is activated via the corresponding app. Your employees must download the app on their smartphone and log in with their personal details. They then enter the activation code that they received with the card. After successful activation, the card is ready for use and the credit can be used at participating stores and service providers. The app also provides an overview of the current balance and the option to view transactions.

How does the Regional Hero Card contribute to sustainability and strengthening the local economy?

The Regional Hero Card contributes to the sustainability and strengthening of the local economy by allowing employees to spend their tax-free credit with regional businesses and service providers. In this way, the money flows directly into the local economy, which helps to secure jobs, support local companies and strengthen purchasing power in the region. By specifically promoting the local economy, sustainability is improved as transport routes are shorter and local resources are used. This results in a reduction in the ecological footprint. In addition, the Regional Hero Card promotes awareness of the importance of the local economy and the benefits of shopping with regional suppliers. By combining tax-free benefits for employees and supporting regional companies, the Regional Hero Card helps create a sustainable and economically strong community.

Exclusive insights, inspiring offers and good stories. From Regional Hero for you.

Stay informed
(and engaged).