Regional Hero's Cash Benefit Card.

Tax-free benefits in kind don't have to be complicated: With the Regional Hero Card, they automatically reach your employees — and then directly to your local community.

How are things going for us? Excellent

Regional Hero Card...
What is that?

A cash benefit card.
Two options.

12 x 50 euros in child

Each year, you can make everyone in your team happy with up to 600 euros of tax-free benefits in kind. Free from income tax and social security contributions.

3 x 60 euros as a gift

In addition, you can give away up to 180 euros per year. For special occasions such as anniversaries, births or birthdays. So tax-free, of course.

Benefits for your business.

Stories of real regional heroes.

Thanks for letting us talk this far. Now we'll let others talk. About local engagement that motivates and connects.

Ewa Cabaj

Babbel- Lesson Nine GmbH

We used the B Card as an appreciation gift to our employees and they absolutely loved it. We had the vouchers in our inbox in just a matter of hours. Thank you to Pascal and his team for such a quick and smooth experience!

Uta Bendixen

Axel Springer National Media & Tech GmbH & Co. KG

This card is a great idea for all of us: For example, the recipient is looking forward to visiting their favorite café or getting to know a new place and local retailers are supported. Thank you so much!

Zoe Colton

Marley Spoon AG

Marley Spoon gave out the B Cards as part of our holiday celebration for 2020. This year has not been easy for anyone, so our team was especially happy with the gift and happy to be able to support our local businesses that make Berlin such an amazing city.

Christina Semmerow

eBay GmbH

We have given away the B-Card to everyone who works with us as part of our team in Berlin and Dreilinden because we find it important to support local retailers in the current difficult times.

Benefits for your employees.

The biggest advantage: more net income every month.

Your employees can receive the tax-free benefits in kind either Save Or yourself Treat something right away — According to your wishes.

In a flower shop or organic store, in your favorite café or favorite cinema. The main thing is in the region and everywhere where MasterCard is accepted.

By the way: Your employees can also donate their assets, for example to the local kids' sports club. Simply go to the map with just a few clicks in the app.

More than 500 companies are already regional heroes

— and revive their
Regions with over 4 million euros per year.

This is how your company benefits

From Zero to Regional Hero in 14 Days

Personally advise

In a personal appointment, we will discuss your wishes and how many Regional Hero Cards you would like to order (physical or digital). No minimum number. No minimum term.

Personalized care

We support you from one-time card activation to monthly billing. You can later manage everything independently via our company portal.

Just start

Your tax-free subsidies are automatically added to your team's regional benefits cards — strengthening motivation first and then your region.

People working at I like visuals in  Berlin

Finding and Retaining Talent — That's How It Could Work.


The Berlin-based agency I LIKE VISUALS had several concerns: Talents were leaving, new ones were not coming along, orders could not be accepted — motivation was low.


They came to Regional Hero in Search of Innovative Incentives. To motivate your existing team and attract new talent.


The tax-free subsidies via our benefits card not only increased team satisfaction, but also attracted new talent — and in turn more assignments. Win-Win-Win

Good as a gift and for the region:

Gift cards.

Another birthday or an anniversary in the company — and no one has a gift idea? Our individual gift cards always fit and don't just make your employees happy.

Any more questions?

Everything you want to know — simply explained.

What is a cash benefit card?

A benefit card in kind is a tool with which companies can provide their employees with tax-free benefits in kind. The Regional Hero Card is a special benefit card that aims to promote the local economy. The card works like a prepaid credit card and can be used at all acceptance points that accept Mastercard. Employers can conveniently top up the cards with tax-free benefits in kind, which employees can then use in shops and services in their region. The Regional Hero Card provides a convenient way to provide employees with tax-free benefits while supporting and strengthening the local economy. It promotes employee loyalty to the company and contributes to the attractiveness of the workplace. The card can be used both online and offline and is supported by a user-friendly app that helps employees discover local offers and keep an eye on their available amount.

How do companies and employees benefit from a benefits card?

Companies and employees benefit from a benefit card in kind, such as the Regional Hero Card, in various ways. Companies can pass on tax-free benefits in kind to their employees and thus increase employee motivation and retention. By supporting the local economy, they also improve their corporate image and contribute to the sustainable development of the region. Employees benefit from tax-free benefits that increase their disposable income and have the opportunity to support local businesses and services. The Regional Hero Card helps them discover the diversity of their region and promotes awareness of the importance of the local economy. Overall, the card therefore creates added value for everyone involved.

What tax-free benefits in kind can companies offer with a benefits card?

With a benefit card such as the Regional Hero Card, companies can offer their employees various tax-free benefits in kind. In Germany, for example, benefits in kind of up to 600€ per year and employee are tax-free, in addition, 180€ per year and employee can be granted for personal events such as birthdays or anniversaries. The tax-free benefits in kind include meal vouchers, vouchers for local shops, leisure facilities or cultural events. The Regional Hero Card allows companies to easily and conveniently pass on these tax-free benefits to their employees while supporting the local economy.

How can I order and activate the Regional Hero Card?

To order the Regional Hero Card for your company, please use the contact field on our website to make an appointment with us. In an online meeting, we will discuss the requirements and the desired number of cards for your employees. As soon as the cards have been ordered, your employees will receive the physical card by post or the digital card via email. The Regional Hero Card is activated via the corresponding app. Your employees must download the app on their smartphone and log in with their personal details. They then enter the activation code that they received with the card. After successful activation, the card is ready for use and the credit can be used at participating stores and service providers. The app also provides an overview of the current balance and the option to view transactions.

How does the Regional Hero Card contribute to sustainability and strengthening the local economy?

The Regional Hero Card contributes to the sustainability and strengthening of the local economy by allowing employees to spend their tax-free credit with regional businesses and service providers. In this way, the money flows directly into the local economy, which helps to secure jobs, support local companies and strengthen purchasing power in the region. By specifically promoting the local economy, sustainability is improved as transport routes are shorter and local resources are used. This results in a reduction in the ecological footprint. In addition, the Regional Hero Card promotes awareness of the importance of the local economy and the benefits of shopping with regional suppliers. By combining tax-free benefits for employees and supporting regional companies, the Regional Hero Card helps create a sustainable and economically strong community.

Exclusive insights, inspiring offers and good stories. From Regional Hero for you.

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(and engaged).