Data protection

Here you will find everything that is important

In accordance with the legal requirements of data protection law (in particular in accordance with BDSG n.F. and the European Data Protection Regulation 'DS-GVO'), we inform you below about the nature, scope and purpose of the processing of personal data by our company. This privacy policy also applies to our websites and social media profiles. Regarding the definition of terms such as "personal data" or "processing", we refer to Art. 4 DS-GVO.

Name and contact details of the person(s) responsible

Our responsible person(s) (hereinafter "responsible person") within the meaning of Art. 4 fig. 7 DS-GVO is:

Regional Hero GmbH
Propststr. 8
10178 Berlin
Managing Directors: Pascal Schreiber & Gregor Arndt
Commercial Register/No.: HRB 218080 B
Register Court: Berlin Charlottenburg

Types of data, purposes of processing and categories of data subjects

In the following, we inform you about the type, scope and purpose of the collection, processing and use of personal data.

1. types of data we process

Usage data (access times, websites visited, etc.), inventory data (name, address, etc.), contact data (telephone number, e-mail, fax, etc.), payment data (bank data, account data, payment history, etc.), communication data (IP address, etc.),

2. purposes of the processing according to Art. 13 (1) c) DS-GVO

Optimizing the website technically and economically, Providing easy access to the website, Fulfilling contractual obligations, Contacting third parties in the event of legal complaints, Fulfilling legal retention obligations, Optimizing and statistically evaluating our services, Supporting commercial use of the website, Improving user experience, Marketing / sales / advertising, Compiling statistics,Preventing SPAM and abuse, Customer service and customer care, Handling contact requests, Security measures,

3. categories of data subjects according to Art. 13(1)(e) GDPR

Visitors/users of the website, customers,

The data subjects are collectively referred to as "Users".

Legal basis for the processing of personal data

Below we inform you about the legal basis for the processing of personal data:

  1. If we have obtained your consent for the processing of personal data, Art. 6 para. 1 p. 1 lit. a) DS-GVO is the legal basis.
  2. If the processing is necessary for the fulfillment of a contract or for the implementation of pre-contractual measures, which are carried out upon your request, then Art. 6 para. 1 p. 1 lit. b) DS-GVO is the legal basis.
  3. If the processing is necessary for the fulfillment of a legal obligation to which we are subject (e.g. legal retention obligations), then Art. 6 para. 1 p. 1 lit. c) DS-GVO is the legal basis.
  4. If the processing is necessary to protect vital interests of the data subject or another natural person, the legal basis is Art. 6 (1) p. 1 lit. d) DS-GVO.
  5. If the processing is necessary to protect our legitimate interests or the legitimate interests of a third party and your interests or fundamental rights and freedoms do not override in this respect, then Art. 6 (1) p. 1 lit. f) DS-GVO is the legal basis.

Disclosure of personal data to third parties and processors

As a matter of principle, we do not pass on any data to third parties without your consent. Should this nevertheless be the case, then the disclosure will be made on the basis of the previously mentioned legal grounds, e.g. in the case of the disclosure of data to online payment providers for the fulfillment of the contract or due to a court order or because of a legal obligation to hand over the data for the purpose of criminal prosecution, to avert danger or to enforce intellectual property rights.

We also use processors (external service providers, e.g. for web hosting of our websites and databases) to process your data. If data is passed on to the processors as part of a contract processing agreement, this is always done in accordance with Art. 28 DS-GVO. In doing so, we carefully select our processors, regularly monitor them and have been granted a right to issue instructions regarding the data. In addition, the processors must have taken appropriate technical and organizational measures and comply with the data protection regulations according to BDSG n.F. and DS-GVO
Data transfer to third countries

The adoption of the European General Data Protection Regulation (GDPR) has created a uniform basis for data protection in Europe. Your data is therefore predominantly processed by companies to which DS-GVO applies. If, however, processing is carried out by services of third parties outside the European Union or the European Economic Area, these must meet the special requirements of Art. 44 et seq. DS-GVO. This means that the processing takes place on the basis of special guarantees, such as the officially recognized determination by the EU Commission of a level of data protection corresponding to the EU or the observance of officially recognized special contractual obligations, the so-called "standard contractual clauses".
Insofar as we obtain your express consent to the transfer of data to the USA due to the invalidity of the so-called "Privacy Shield", pursuant to Article 49 (1) sentence 1 lit. a) DSGVO, we point out in this regard the risk of secret access by US authorities and the use of the data for monitoring purposes, possibly without any legal remedy for EU citizens.
Deletion of data and storage period

Unless expressly stated in this privacy policy, your personal data will be deleted or blocked as soon as you revoke your consent to the processing or the purpose for the storage no longer applies or the data is no longer required for the purpose, unless their continued storage is necessary for evidentiary purposes or is contrary to statutory retention obligations. This includes, for example, retention obligations under commercial law for business letters in accordance with Section 257 (1) of the German Commercial Code (HGB) (6 years) and retention obligations under tax law for receipts in accordance with Section 147 (1) of the German Fiscal Code (AO) (10 years). If the prescribed retention period expires, your data will be blocked or deleted, unless the storage is still necessary for the conclusion or fulfillment of a contract.

Existence of automated decision making

We do not use automated decision making or profiling.

Provision of our website and creation of log files

  1. If you only use our website for informational purposes (i.e. no registration and no other transmission of information), we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data:- IP address;
  2. - Internet service provider of the user;
  3. - Date and time of retrieval;
  4. - Browser type;
  5. - Language and browser version;
  6. - Contents of the call;
  7. - Time zone;
  8. - Access status/HTTP status code;
  9. - Data set;
  10. - Websites from which the request comes;
  11. - Operating system.
  12. This data is not stored together with other personal data from you.
  13. This data serves the purpose of user-friendly, functional and secure delivery of our website to you with functions and content as well as its optimization and statistical evaluation.
  14. The legal basis for this is our legitimate interest in data processing, which also lies in the above purposes, in accordance with Art. 6 (1) sentence 1 lit. f) DS-GVO.
  15. For security reasons, we store this data in server log files for a period of days. After this period, they are automatically deleted, unless we need to keep them for evidence purposes in the event of attacks on the server infrastructure or other legal violations.


  1. We use so-called cookies when you visit our website. Cookies are small text files that your Internet browser places and stores on your computer. When you visit our website again, these cookies provide information to automatically recognize you. Cookies also include the so-called "user IDs", where user information is stored by means of pseudonymized profiles. When you access our website, we will inform you by means of a reference to our data protection declaration about the use of cookies for the purposes mentioned above and how you can object to this or prevent their storage ("opt-out"). Thefollowing types of cookies are distinguished:- Necessary, essential cookies: Essential cookies are cookies that are absolutely necessary for the operation of the website in order to store certain functions of the website such as logins, shopping cart or user input, e.g. regarding the language of the website.
  2. - Session cookies: Session cookies are required to recognize multiple use of an offer by the same user (e.g. if you have logged in to determine your login status). When you visit our site again, these cookies provide information to automatically recognize you. The information thus obtained is used to optimize our offers and to provide you with easier access to our site. When you close the browser or log out, the session cookies are deleted.
  3. - Persistent cookies: These cookies remain stored even after the browser is closed. They are used for login storage, reach measurement and marketing purposes. They are automatically deleted after a specified duration, which may differ depending on the cookie. You can delete the cookies at any time in the security settings of your browser.
  4. - Cookies from third-party providers (third-party cookies, especially from advertisers): According to your preferences, you can configure your browser settings and, for example, refuse to accept third-party cookies or all cookies. However, we would like to point out at this point that you may then not be able to use all the functions of this website. Read more about these cookies in the respective privacy statements of the third-party providers.
  5. Data categories: User data, cookie, user ID (inb. the pages visited, device information, access times and IP addresses).
  6. Purposes of processing: The information thus obtained is used for the purpose of technically and economically optimizing our web offerings and providing you with easier and more secure access to our website.
  7. Legal basis: If we process your personal data with the help of cookies based on your consent ("opt-in"), then Art. 6 para. 1 p. 1 lit. a) DSGVO is the legal basis. Otherwise, we have a legitimate interest in the effective functionality, improvement and economic operation of the website, so that in that case Art. 6 para. 1 p. 1 lit. f) DS-GVO is the legal basis. The legal basis is also Art. 6 para. 1 p. 1 lit. b) DS-GVO if the cookies are set to initiate a contract, e.g. for orders.
  8. Storage period/deletion: The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.Cookies are otherwise stored on your computer and transmitted from it to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.Here you can find information about deleting cookies by browser:
  9. Chrome:
  10. Safari:
  11. Firefox:
  12. Internet Explorer:
  13. Microsoft Edge:
  14. Objection and "Opt-Out": You can generally prevent the storage of cookies on your hard drive, regardless of consent or legal permission, by selecting "do not accept cookies" in your browser settings. However, this may result in a functional restriction of our offers. You can object to the use of cookies from third-party providers for advertising purposes via a so-called "opt-out" via this American website ( or this European website (

Contact us via contact form / e-mail / fax / mail

  1. When contacting us via contact form, fax, mail or e-mail, your information will be processed for the purpose of handling the contact request.
  2. The legal basis for the processing of data is Art. 6 para. 1 p. 1 lit. a) DS-GVO if you have given your consent. The legal basis for the processing of data transmitted in the course of a contact request or e-mail, letter or fax is Art. 6 para. 1 p. 1 lit. f) DS-GVO. The responsible party has a legitimate interest in processing and storing the data in order to be able to answer users' inquiries, to preserve evidence for liability reasons and, if necessary, to be able to comply with its statutory retention obligations for business letters. If the contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 p. 1 lit. b) DS-GVO.
  3. We may store your information and contact request in our customer relationship management system ("CRM System") or similar system.
  4. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with you has ended. The conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified. We store inquiries from users who have an account or contract with us until two years after termination of the contract. In the case of legal archiving obligations, the deletion takes place after their expiry: end of commercial law (6 years) and tax law (10 years) retention obligation.
  5. You have the option at any time to revoke your consent to the processing of personal data pursuant to Art. 6 (1) p. 1 lit. a) DS-GVO. If you contact us by e-mail, you can object to the storage of personal data at any time.


  1. When contacting us (via contact form or e-mail), the user's details are processed for the purpose of handling the contact request and its processing pursuant to Art. 6 (1) lit. b) DSGVO.
  2. User information may be stored in our Customer Relationship Management System and Marketing Automation Platform ("CRM & Marketing System") or comparable inquiry organization.
  3. We use the CRM, registration, and marketing automation system "HubSpot", of the provider HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA) with offices in Ireland (One Dockland Central, Dublin 1, Ireland) and Germany (Am Postbahnhof 17, 10243 Berlin) based on our legitimate interests (efficient and fast processing of user inquiries, applications, and optimization of our online offering). For this purpose, we have concluded a contract with HubSpot with so-called standard contractual clauses, in which HubSpot undertakes to process user data only in accordance with our instructions and to comply with the EU data protection level. You can find more information about HubSpot's privacy policy here: and
  4. Our sign-up service allows visitors to our website to learn more about our company, download content, and provide their contact information and other demographic information. This information is stored on servers operated by our software partner HubSpot. It may be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. All information we collect is subject to this privacy policy. We use all collected information exclusively to optimize our marketing.
  5. We delete the inquiries if they are no longer necessary. We review the necessity every two years; we store inquiries from customers who have a customer account permanently and refer to the information on the customer account for deletion. In the case of legal archiving obligations, deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).


  1. You can subscribe to our newsletter with your voluntary consent by entering your e-mail address. Only this is mandatory. The provision of further data is voluntary and serves only the purpose of a personal address. We use the so-called "double opt-in procedure" for registration. After your registration with your e-mail, you will receive an e-mail from us with a confirmation link to confirm your registration. If you click on this confirmation link, your e-mail will be added to the newsletter distribution list and stored for the purpose of sending e-mails. If you do not click on the confirmation link within hours, your registration data will be blocked and automatically deleted after days.
  2. In addition, we log your IP address used for registration as well as the date and time of the double opt-in (registration and confirmation). The purpose of this storage is the fulfillment of legal requirements regarding the proof of your registration as well as the prevention of abuse regarding your e-mail.
  3. Within the scope of your declaration of consent, the contents (e.g. advertised products/services, offers, advertising and topics) of the newsletter are described in concrete terms.
  4. We use the following shipping service provider to send e-mails:
    Sendinblue GmbH (Köpenicker Straße 126, 10179 Berlin), whose privacy policy can be found here We have concluded an order processing agreement with the shipping service provider in accordance with Art. 28 DS-GVO.
  5. When sending the newsletter, we evaluate your user behavior. For this purpose, the newsletters contain so-called "web beacons" or "tracking pixels" that are called up when the newsletter is opened. For the analyses, we link the web beacons with your e-mail address and an individual ID. Links received in the newsletter also contain this ID. The data is collected exclusively pseudonymously, i.e. the IDs are not linked to your other personal data, and direct personal reference is excluded. With this data, we can determine whether and when you have opened the newsletter and which links in the newsletter have been clicked. This serves the purpose of optimizing and statistically evaluating our newsletter.
  6. We use the above data to create a user profile in order to identify the reading habits and interests of our users and thus to individualize the newsletter. If you have also taken further actions on our website, we also link this data with it in order to adapt our newsletter content to your interests.
  7. The legal basis for sending the newsletter, measuring success and storing the e-mail is your consent pursuant to Art. 6 (1) p. 1 lit. a) DS-GVO in conjunction with § 7 (2) No. 3 UWG and for logging consent Art. 6 (1) p. 1 lit. f) DS-GVO, as this serves our legitimate interest of legal provability.
  8. You can object to the tracking at any time by clicking the unsubscribe link at the end of the newsletter. In this case, however, the receipt of the newsletter would also be terminated. If you deactivate the display of images in your e-mail software, tracking is also not possible. However, this may have restrictions with regard to the functions of the newsletter and included images will then not be displayed.
  9. You can revoke your consent to receive the newsletter at any time. You can exercise the revocation by pressing the unsubscribe link at the bottom of the newsletter, an email or message to our contact details above. We store your data as long as you have subscribed to the newsletter. After unsubscribing, your data will only be stored anonymously for statistical purposes.

Google Analytics

  1. We have integrated the website analysis tool "Google Analytics"(service provider: Google Ireland Limited, Reg. No.: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) integrated on our website. There is a joint responsibility regarding the use of the data between Google and us according to Art. 26 DSGVO. We have agreed with Google that the primary responsibility under the GDPR for the processing of the data is ours and that we fulfill all obligations under the GDPR with regard to the processing of the data (including Art. 12, 13 GDPR, Art. 15 to 22 GDPR and Art. 32 to 34 GDPR).
  2. Data categories and description of data processing: User ID, IP address (anonymized). When you visit our website, Google places a cookie on your computer in order to analyze your use of our website. We have activated the IP anonymization "anonymizeIP", which means that the IP addresses are only processed in a shortened form. On this website, your IP address is therefore shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the responsible party. We have also activated the cross-device analysis of website visitors, which is carried out via a so-called user ID. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. You can find more information about data usage at Google Analytics here: (Analytics Terms of Use), (Analytics Privacy Notice) and Google's privacy policy
  3. Purpose of processing: The use of Google Analytics serves the purpose of analyzing, optimizing and improving our website.
  4. Legal basis: If you have given your consent ("opt-in") for processing of your personal data by means of "Google Analytics" from the third-party provider, then Art. 6 para. 1 p. 1 lit. a) DS-GVO is the legal basis. In addition, the legal basis is our legitimate interest (the analysis, optimization and improvement of our website) in the data processing according to Art. 6 para. 1 p.1 lit. f) DS-GVO, which lies in the above purposes. In the case of services provided in connection with a contract, the tracking and analysis of user behavior is carried out in accordance with Art. 6 para. 1 p. 1 lit. b) DS-GVO, in order to be able to offer optimized services for the fulfillment of the purpose of the contract with the information thus obtained.
  5. Storage period: The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after months. The deletion of data whose retention period has been reached takes place automatically once a month.
  6. Data transfer/recipient category: Google, Ireland and USA. We have also concluded an order processing agreement with Google in accordance with Art. 28 DS-GVO.
  7. Options for objection and removal ("opt-out"):
  8. -You can generally prevent cookies from being stored on your hard drive by selecting "do not accept cookies" in your browser settings. However, this may result in a functional restriction of our offers. You can also prevent the collection of data generated by the cookie and related to your use of the website to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
  9. -As an alternative to the browser plugin above, you can prevent Google Analytics from collecting your data by clicking [__here please__insert your website's Analytics opt-out link]. The click will set an "opt-out" cookie that will prevent the collection of your data when visiting this website in the future. This cookie is only valid for our website and your current browser and will only last until you delete your cookies. In that case, you would have to set the cookie again.
  10. -You can deactivate the cross-device user analysis in your Google account under "My data > Personal data".

Social media presence

  1. We maintain profiles and fan pages in social media. When you use and access our profile in the respective network, the respective data protection information and terms of use of the respective network apply.
  2. Data categories and description of data processing: usage data, contact data, content data, inventory data. Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data independent of the devices used by the users may also be stored in the usage profiles (especially if the users are members of the respective platforms and are logged in to them). For a detailed presentation of the respective forms of processing and the options to object (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks. In the case of requests for information and the assertion of data subject rights, we also point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. If you still need help, you can contact us.
  3. Purpose of the processing: communication with users connected and registered on the social networks; information and advertising of our products, offers and services; external presentation and image maintenance; evaluation and analysis of the users and contents of our presences in the social media.
  4. Legal basis: The legal basis for the processing of personal data is our legitimate interest in the above purposes pursuant to Art. 6 (1) sentence 1 lit. f) DS-GVO. Insofar as you have given us or the responsible party of the social network consent to the processing of your personal data, the legal basis is Art. 6 para. 1 p. 1 lit. a) in conjunction with. Art. 7 DS-GVO.
  5. Data transfer/recipient category: social network.
  6. The data protection notices, information options and objection options (opt-out) of the respective networks / service providers can be found here:- Facebook - Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland); Website:; Privacy policy:, Opt-out: https: // and; Objection:; Agreement on joint processing of personal data on Facebook pages (Art. 26 DS-GVO):, Privacy notices for Facebook pages:
    We are jointly responsible for our fan page with Facebook according to Art. 26 DSGVO. For this purpose, an agreement called "Page Insights Information", available at, was concluded, according to which Facebook must observe certain security measures and will also fulfill the data subject rights directly itself. Thus, you can also contact Facebook directly for information rights and deletions in particular. However, your data subject rights, such as above all information, deletion, objection and complaint to the competent supervisory authority, will not be affected by this. For more information on shared responsibility, see the "Information on Page Insights Data" at Instagram - Service Provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) - Privacy Policy/ Opt-Out: https: //, Objection:; Agreement on joint processing of personal data on Instagram pages (Art. 26 DS-GVO):
  7. - LinkedIn - Service Provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland) - Privacy Policy:, Cookie Policy and Opt-Out:

Rights of the data subject

  1. Objection to or revocation of the processing of your dataIfthe processing is based on your consent pursuant to Art. 6 (1) sentence 1 lit. a), Art. 7 DS-GVO, you have the right to revoke your consent at any time. This does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.Insofar as we base the processing of your personal data on the balance of interests pursuant to Art. 6 (1) S. 1 lit. f) DS-GVO, you may object to the processing. This is the case if the processing is not necessary, in particular, for the performance of a contract with you, which is presented by us in each case in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will review the situation and either discontinue or adjust the data processing or show you our compelling legitimate grounds on the basis of which we will continue the processing.
  2. You may object to the processing of your personal data for purposes of advertising and data analysis at any time. You can exercise the right of objection free of charge. You can inform us about your advertising objection under the following contact details:
  3. Regional Hero GmbH
    Nordlichtstr. 75
    13405 Berlin
    Managing Director Pascal Schreiber
    Commercial Register/No.: HRB 218080 B
    Register Court: Berlin Charlottenburg
  4. Right to information
  5. You have a right to information about your personal data stored by us in accordance with Art. 15 DS-GVO. This includes, in particular, information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the origin of your data if it has not been collected directly from you.
  6. Right to rectification
  7. You have a right to correct inaccurate data or to complete correct data according to Art. 16 DS-GVO.
  8. Right to deletion
  9. You have a right to have your data stored by us deleted in accordance with Art. 17 DS-GVO, unless legal or contractual retention periods or other legal obligations or rights to further storage prevent this.
  10. Right to restriction
  11. You have the right to request a restriction in the processing of your personal data if one of the conditions in Art. 18 (1) a) to d) DS-GVO is met:
  12. - If you contest the accuracy of the personal data concerning you for a period of time that enables the controller to verify the accuracy of the personal data;
  13. - the processing is unlawful and you object to the erasure of the personal data and request instead the restriction of the use of the personal data;
  14. - the controller no longer needs the personal data for the purposes of processing, but you need them for the assertion, exercise or defense of legal claims, or
  15. - if you have objected to the processing pursuant to Art. 21 (1) DS-GVO and it has not yet been determined whether the legitimate grounds of the controller outweigh your grounds.
  16. Right to data portability
  17. You have a right to data portability according to Art. 20 DS-GVO, which means that you can receive the personal data we have stored about you in a structured, common and machine-readable format or request that it be transferred to another controller.
  18. Right to complain
  19. You have the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority for this purpose, in particular in the member state of your residence, workplace or the location of the alleged violation.

Data security

In order to protect all personal data transmitted to us and to ensure that the data protection regulations are complied with by us, but also by our external service providers, we have taken appropriate technical and organizational security measures. Therefore, among other things, all data between your browser and our server is transmitted encrypted via a secure SSL connection.

Status: 15.01.2021