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Manage tax-free and flat-rate benefits such as non-cash allowance, meal subsidy*, and mobility digitally. All benefits on one card, fully compliant, flexible, and valid nationwide.
How to benefit from tax-free employer benefits in everyday life
Use your benefits where you live and work. Whether in the neighborhood or across the country. Our solution works digitally, legally and without additional effort.
Legal basis overview
Tax-free employer benefits in accordance with Section 8 (1) EStG.
Non-cash allowance
Up to €50/month, redeemable at Mastercard acceptance points. No employer payroll costs. (§ 8 (1) EStG)
Additional occasions
Up to €180/year for birthdays, anniversaries, onboarding/offboarding.
Health promotion
Up to €600/year for certified measures (fitness, mental health, wellbeing). (§ 3 No. 34 EStG)
Meal subsidy
Up to 7.50€ tax free per working day for lunches, snacks, or shopping. The processing is digital and saves your HR department noticeably time.
Mobility offers
Whether public transport, car sharing or e-bike, Hero Ride enables sustainable mobility as a tax-free benefit. Can be used nationwide, ideal for urban and rural regions.
Note: Our solution meets all tax requirements, including automated document management for tax audits.
BaFin audited. ZAG compliant. GDPR secure. Reliable for HR. Legally secure for everyone.
100% compliant with German tax law
GDPR-compliant & audit-proof
Completely digital with automated document entry
Can be used in every region of Germany. Regardless of the company location.
The new Roland Berger study The employee experience shows what has long been noticeable
Namely, 71% of companies rely on benefits that strengthen local offerings.
More than just benefits – impact in numbers
Regional Hero strengthens local economic cycles and builds new connections. About benefits that are more than just a budget.
5
years
Meaningful employee benefits
563
+
Companies that have selected benefits with effect.
22
Thousand
Active people
Why tax-free Employer Benefits have an effect
Meaningful benefits that are received.
Employee benefits often fizzle out. Because they are too complicated, don't fit into life or don't add value. That's why we make it easy: Regional Hero benefits fit into every day life and not only bring more to your employees, but also to your region.
Would your employees be happy to receive 780 euros more per year? Without deductions? Definitely. With tax-free benefits in kind via the Regional Hero Card, you can make this pleasure easy for them and save on additional non-wage costs. Up to 780€ per employee per year, completely free of payroll tax and social security contributions. Your HR saves up to 85% time through automated processes, and your employees benefit directly from additional purchasing power in their region.
It is no secret that more pay is motivating. But your tax-free subsidies mean even more: They can only be spent in the regions that you want to support. Meaningful engagement that retains employees, attracts new talent and stimulates the local economy. 23% less fluctuation for participating companies, because benefits work when they are digital, flexible and can be used locally.
Whether in Cologne city center, in Hamburg's Speicherstadt or in your region:
Every payment strengthens local retailers, service providers and mobility providers. Regional Hero combines economic impact with lasting impact for you and your environment.
Strengthen your region with every tax-free benefit
With every purchase and use on site, you support local retailers, service providers and mobility providers. As a result, tax-free employer benefits have a real economic and social impact for your company and your environment.
How a Berlin creative studio digitized its benefits.
Challenge
I LIKE VISUALS wanted to offer benefits that really resonate. But vouchers, paper receipts and Excel lists made administration complex and inefficient.
Solution
With the HERO Card, the team is now combining benefits in kind, food allowance and mobility on a digital platform. Everything runs automatically, from billing to app usage.
Upshot
Less effort in the back office, more appreciation within the team. The meal allowance in particular is used on a daily basis flexibly, tax-free and without paperwork.
How easy it is to get started with our non-cash benefit solutions
in 3 steps
Personally advise
We love and promote local businesses. For colorful and lively regions.
Personally accompanied
We connect companies, businesses and people to form a local community.
Just start
We show the diversity of regions and inspire discovery Travel in the neighborhood.
Start now with benefits in kind solutions in your region
For companies that want to calculate their savings potential in practice.
Steuerfreie Arbeitgeberleistungen sind gesetzlich definierte Zuwendungen, die du deinem Team zusätzlich zum Gehalt gewähren kannst – ohne dass darauf Lohnsteuer oder Sozialabgaben anfallen. Dazu zählen Sachbezug, Essenszuschuss, Mobilität oder Gesundheitsförderung.
Welche Vorteile bieten steuerfreie Arbeitgeberleistungen?
Du sparst Lohnnebenkosten, stärkst dein Arbeitgeberimage und schaffst spürbare Anreize im Alltag deiner Mitarbeitenden. Mit der HERO Card lassen sich diese Leistungen einfach, rechtssicher und digital umsetzen – ohne Mehraufwand für HR.
What tax-free benefits in kind can companies offer with a benefits card?
With a benefit card such as the Regional Hero Card, companies can offer their employees various tax-free benefits in kind. In Germany, for example, benefits in kind of up to 600€ per year and employee are tax-free, in addition, 180€ per year and employee can be granted for personal events such as birthdays or anniversaries. The tax-free benefits in kind include meal vouchers, vouchers for local shops, leisure facilities or cultural events. The Regional Hero Card allows companies to easily and conveniently pass on these tax-free benefits to their employees while supporting the local economy.
Für welche Standorte eignen sich steuerfreie Arbeitgeberleistungen?
Ob Berlin, München, Köln, Hamburg oder ländlicher Raum – steuerfreie Arbeitgeberleistungen funktionieren deutschlandweit. Die HERO Card ist flexibel einsetzbar und unterstützt dich bei der regionalen Mitarbeiterbindung.
How can I order and activate the Regional Hero Card?
To order the Regional Hero Card for your company, please use the contact field on our website to make an appointment with us. In an online meeting, we will discuss the requirements and the desired number of cards for your employees. As soon as the cards have been ordered, your employees will receive the physical card by post or the digital card via email. The Regional Hero Card is activated via the corresponding app. Your employees must download the app on their smartphone and log in with their personal details. They then enter the activation code that they received with the card. After successful activation, the card is ready for use and the credit can be used at participating stores and service providers. The app also provides an overview of the current balance and the option to view transactions.
Wie funktioniert der 50-Euro-Sachbezug mit der HERO Card?
Deine Mitarbeitenden erhalten monatlich bis zu 50 Euro steuerfrei auf die HERO Card geladen. Dieses Guthaben kann im Einzelhandel, in Cafés, bei Dienstleistern oder Online-Shops genutzt werden bundesweit und ohne komplizierte Prozesse.
How does the Regional Hero Card contribute to sustainability and strengthening the local economy?
The Regional Hero Card contributes to the sustainability and strengthening of the local economy by allowing employees to spend their tax-free credit with regional businesses and service providers. In this way, the money flows directly into the local economy, which helps to secure jobs, support local companies and strengthen purchasing power in the region. By specifically promoting the local economy, sustainability is improved as transport routes are shorter and local resources are used. These results in a reduction in the ecological footprint. In addition, the Regional Hero Card promotes awareness of the importance of the local economy and the benefits of shopping with regional suppliers. By combining tax-free benefits for employees and supporting regional companies, the Regional Hero Card helps create a sustainable and economically strong community.
Wie kann ich Essenszuschüsse als Arbeitgeberleistung nutzen?
Mitarbeitende fotografieren ihren Essensbeleg und laden ihn in der HERO App hoch. Du zahlst täglich bis zu 7,50 Euro steuerfrei als Essenszuschuss aus. Die HERO Plattform übernimmt die Abrechnung automatisch und finanzamtskonform.
Welche steuerfreien Leistungen sind mit der HERO Card kombinierbar?
Neben dem Sachbezug kannst du mit der HERO Card auch Essenszuschüsse, Mobilitätsleistungen und Gesundheitsförderung steuern. Alle Leistungen sind rechtlich geprüft und lassen sich zentral in der HERO Plattform verwalten.
Wie hoch ist der administrative Aufwand für mich als Arbeitgeber?
Minimal. Du wählst die gewünschten Leistungen aus, definierst Budgets und erhältst monatlich eine digitale Übersicht. Die HERO Plattform übernimmt alle steuerlichen und organisatorischen Aufgaben – von der Belegerfassung bis zur Abrechnung.
Kann ich steuerfreie Arbeitgeberleistungen auch in kleinen Unternehmen einsetzen?
Ja. Gerade für kleine und mittlere Unternehmen sind steuerfreie Arbeitgeberleistungen ein wirkungsvolles Mittel zur Mitarbeiterbindung. Die HERO Card skaliert mit deinem Bedarf, ohne Mindestgröße oder Implementierungsaufwand.
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Discover, shop, support — everything in an app.
Verwalte steuerfreie Employee Benefits wie Sachbezug, Essenszuschuss und Mobilität digital; flexibel, rechtssicher und regional einsetzbar.
Frohe Weihnachten & guten Rutsch!
Das Regional Hero-Team wünscht Frohe Weihnachten und einen guten Rutsch ins Jahr 2025!Unser Weihnachtsspecial
HERO Base
Bis zu 780 € steuerfrei.
Der steuerfreie Sachbezug, 50 € monatlich ohne Lohnnebenkosten, digital verwaltet und einlösbar bei Akzeptanzstellen in deiner Region.