chatsimple
Mit dem Klick auf “Alle Cookies akzeptieren”, stimmst du der Speicherung von Cookies auf deinem Gerät zu. Diese dienen dazu, unsere Website so gut wie möglich auf dich anzupassen, die Nutzung der Website zu analysieren und unser Marketing zu verbessern. Genaue Details findest du in unserer  Datenschutzerklärung.

Tax-free employer benefits made simple

In-team. In everyday life. Across Germany.

Manage employee benefits digitally, use the full tax-free allowance, and support local providers without payroll costs.

Join us. Like those heroes.
Smartphone screen showing the Regional Hero Card with options to view card details, reveal PIN, or lock the card, alongside a physical black Mastercard and a playful hand illustration.

Motivating & Engaging. 
All in One Card

Manage tax-free and flat-rate benefits such as non-cash allowance, meal subsidy*, and mobility digitally. All benefits on one card, fully compliant, flexible, and valid nationwide.

Partially lump sum taxed in accordance with § 40 EStG.

Four benefits. A solution. Digital, tax-free, regional.

The Multi-Benefit Wallet for Tax-Free Employer Benefits

HERO Base

Up to €780 tax-free per year.

The classic non-cash allowance: €50 monthly, no payroll costs, managed and redeemable regionally.

HERO Eats

Digital, tax-free meal subsidy.

Up to €7.50 per working day automatically settled, tax-free & compliant.

HERO Ride

Use mobility benefits tax-free.

Use mobility benefits tax-free. Support public transport, car-sharing or e-bikes, sustainably and regionally.

HERO Care

Promote health tax-free (massage, glasses, check-ups) up to €500 per year, settled via app.

Mobile app interface displaying a map with nearby partner locations for spending benefits, surrounded by abstract purple shapes and a cocktail illustration, highlighting local discovery.

Usable Everywhere. Always Secure

How to benefit from tax-free employer benefits in everyday life

Use your benefits where you live and work. Whether in the neighborhood or across the country. Our solution works digitally, legally and without additional effort.

Legal basis overview

Tax-free employer benefits in accordance with Section 8 (1) EStG.
Non-cash allowance

Up to €50/month, redeemable at Mastercard acceptance points. No employer payroll costs. (§ 8 (1) EStG)

Additional occasions

Up to €180/year for birthdays, anniversaries, onboarding/offboarding.

Health promotion

Up to €600/year for certified measures (fitness, mental health, wellbeing). (§ 3 No. 34 EStG)

Meal subsidy

Up to 7.50€ tax free per working day for lunches, snacks, or shopping. The processing is digital and saves your HR department noticeably time.

Mobility offers

Whether public transport, car sharing or e-bike, Hero Ride enables sustainable mobility as a tax-free benefit. Can be used nationwide, ideal for urban and rural regions.

Note: Our solution meets all tax requirements, including automated document management for tax audits.

white illustration of a smartphone with a long receipt coming out of it, symbolizing digital expense tracking and benefit management.

Security you can rely on

BaFin audited. ZAG compliant. GDPR secure. Reliable for HR. Legally secure for everyone.

  • 100% compliant with German tax law

  • GDPR-compliant & audit-proof

  • Completely digital with automated document entry

  • Can be used in every region of Germany. Regardless of the company location.

Why tax-free
Employer
Benefits have an effect

Meaningful benefits that are received.

Employee benefits often fizzle out. Because they are too complicated, don't fit into life or don't add value. That's why we make it easy: Regional Hero benefits fit into every day life  and not only bring more to your employees, but also to your region.

More pay without more

Would your employees be happy to receive 780 euros more per year? Without deductions? Definitely. With tax-free benefits in kind via the Regional Hero Card, you can make this pleasure easy for them  and save on additional non-wage costs. Up to 780€ per employee per year, completely free of payroll tax and social security contributions.

Your HR saves up to 85% time through automated processes, and your employees benefit directly from additional purchasing power in their region.

Cute piggy bank holding a four-leaf clover, representing savings and good luck.
Open hand holding a sparkling star, symbolizing positive impact, recognition, or reward.

For motivated teams and lively regions.

It is no secret that more pay is motivating. But your tax-free subsidies mean even more: They can only be spent in the regions that you want to support. Meaningful engagement that retains employees, attracts new talent and stimulates the local economy. 23% less fluctuation for participating companies, because benefits work when they are digital, flexible and can be used locally.

Your region benefits with

Whether in Cologne city center, in Hamburg's Speicherstadt or in your region:

Every payment strengthens local retailers, service providers and mobility providers. Regional Hero combines economic impact with lasting impact for you and your environment.

Smiling figure forming a heart shape with their hands, representing appreciation, care, or support.

What tax-free employer benefits really bring

Wie viele Mitarbeitende möchtest du berücksichtigen?

10
Mitarbeiteranzahl

Wie viel möchtest du pro Person ausgeben?

50
(€ / Monat)
UNSERE EMPFEHLUNG FÜR BENEFITS
Mit Regional Hero
(pro Mitarbeiter)
HERO Base 0,00 €
HERO Eats 0,00 €
HERO Ride 0,00 €
HERO Care 0,00 €
Deine Ersparnis
(alle Mitarbeitende)
Monatliche Gesamtkosten 0,00 €
Jährliche Gesamtkosten 0,00 €

OHNE Regional Hero

Kosten pro Mitarbeiter
Bruttolohnerhöhung 0,00 €
+ Arbeitgeberanteil 0,00 €
Monatliche Gesamtkosten 0,00 €
Jährliche Gesamtkosten 0,00 €
Convinced? Go for it then!
People working at I like visuals in  Berlin

How a Berlin creative studio digitized its benefits.

Challenge

I LIKE VISUALS wanted to offer benefits that really resonate. But vouchers, paper receipts and Excel lists made administration complex and inefficient.

Solution

With the HERO Card, the team is now combining benefits in kind, food allowance and mobility on a digital platform. Everything runs automatically, from billing to app usage.

Upshot

Less effort in the back office, more appreciation within the team. The meal allowance in particular is used on a daily basis flexibly, tax-free and without paperwork.

How easy it is to get started with our non-cash benefit solutions

in 3 steps

Personally advise

We love and promote local businesses. For colorful and lively regions.

Personally accompanied

We connect companies, businesses and people to form a local community.

Just start

We show the diversity of regions and inspire discovery
Travel in the neighborhood.

Any more questions?

Everything you want to know is simply explained.

Was sind steuerfreie Arbeitgeberleistungen?

Welche Vorteile bieten steuerfreie Arbeitgeberleistungen?

What tax-free benefits in kind can companies offer with a benefits card?

Für welche Standorte eignen sich steuerfreie Arbeitgeberleistungen?

How can I order and activate the Regional Hero Card?

Wie funktioniert der 50-Euro-Sachbezug mit der HERO Card?

How does the Regional Hero Card contribute to sustainability and strengthening the local economy?

Wie kann ich Essenszuschüsse als Arbeitgeberleistung nutzen?

Welche steuerfreien Leistungen sind mit der HERO Card kombinierbar?

Wie hoch ist der administrative Aufwand für mich als Arbeitgeber?

Kann ich steuerfreie Arbeitgeberleistungen auch in kleinen Unternehmen einsetzen?

Stay informed

Exclusive insights, inspiring offers and good stories. From Regional Hero for you.

Discover, shop,
support — everything in
an app.

Verwalte steuerfreie Employee Benefits wie Sachbezug, Essenszuschuss und Mobilität digital; flexibel, rechtssicher und regional einsetzbar.

Das Regional Hero-Team wünscht Frohe Weihnachten und einen guten Rutsch ins Jahr 2025!Unser Weihnachtsspecial

HERO Base

Bis zu 780 € steuerfrei.

Der steuerfreie Sachbezug, 50 € monatlich ohne Lohnnebenkosten, digital verwaltet und einlösbar bei Akzeptanzstellen in deiner Region.

HERO Eats

Essenszuschuss digital & steuerfrei.

Bis zu 7,50 € täglich für Verpflegung – automatisch abgerechnet, steuerfrei und rechtssicher.

HERO Ride

Mobilitätsbenefits steuerfrei nutzen.

Unterstütze ÖPNV, Carsharing oder E-Bikes steuerfrei, nachhaltig und in deiner Region verfügbar.

HERO Care

Gesundheit steuerfrei fördern (Massage, Brille, Check-Up), bis zu 500 € im Jahr, einfach per HERO App abrechnen

HERO Base

Steuerfrei einkaufen im Kiez oder online, bis zu 50 € pro Monate, regional und digital nutzbar.

HERO Eats

Zuschuss fürs Mittagessen, beleg fotografieren, Erstattung erhalten, bis zu 7,50 € pro Arbeitstag

HERO Ride

Mit Bus, Bahn oder Rad zur Arbeit. Und der Staat zahlt mit. Nachhaltig mobil bleiben, steuerfrei.

HERO Care

Mehr als Fitness. Vorsorge, Prävention und Wohlbefinden. Fürs Team, fürs Leben.