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Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
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Das Regional Hero-Team wünscht Frohe Weihnachten und einen guten Rutsch ins Jahr 2025!Unser Weihnachtsspecial

Steuerfreier Sachbezug mit HERO Base

Mit HERO Base erhält dein Team 50€ steuerfrei pro Monat plus Zuschüsse für Mobilität, Gesundheit, Internet und mehr. Digital, regional und sofort einsatzbereit.

What is behind HERO Base?

Withdraw up to 600€ per year tax-free

The maximum allowance from company to employee is 600 euros per year. These can be paid out regularly up to 50 euros per month as a tax-free payment in kind. Alternatively, companies can use tax-free benefits in kind for one-off or periodically recurring wage increases, such as one-off bonuses, lump sum travel allowances or Christmas gifts.HERO Base Does your team use the monthly €50 where they count: for snacks in late, coffee in between meals or shopping at the market. No paperwork, just use the HERO Card pay.

Quickly set up, tax-checked and ready for use in 48 hours with zip code-based limitation in accordance with Section 8 (2) EStG.

More than 50€: 
Tax-free budgets for every occasion

From home office to late snack:

HERO Base delivers tax-free amounts every month, exactly where they're needed.
This is how HERO Base works for your TEAM in everyday life

More in a month

50€ per month tax-free for everyday life & shopping, use directly in the neighborhood.

Home office? It's running.

Internet subsidy with 50€ per month, 25% flat tax, Easy peasy.

Celebrate occasions

3×60 € per year Tax-free, for a birthday, anniversary or thank you, tax-free to make fun.

Mobile to work. Completely for free.

 Tax-free subsidy for the Deutschland Ticket or other public transport ticket 696 € per year. Tax-free subsidy for the Deutschlandticket or other public transport tickets.

For achievements that deserve more than applause

More than 50 euros in kind: Pay out bonus smartly for tax purposes

Für Leistungen, die mehr als Applaus verdienen

Objective achieved? Recognition is then more than a duty. Whether it's project success, annual financial statements or a special commitment. With the HERO Card, companies can pay out bonuses of up to 10,000 euros a year

  • 30 percent flat tax

  • Clearly regulated for tax purposes

  • Simply implemented

  • Immediately noticeable as an appreciation

50€ tax free. Around the clock.

This is how Yoann rocks his everyday life in Berlin

Everyday life between Forster Straße, Maybachufer and LPG. His favorite spots.
Simply tax-free.

Extra feel-good factor as HERO mama!

Tina's tax trick in Cologne with HERO Base

Between Agnesviertel, office and hairdresser in the middle of everyday life.
Tax-free and flexible.

Flexible multi-benefits. 780€ tax free and more.

This is how Rafa lives his Munich rhythm

Between the old town, gym and Isarufer pulse of the city. Focus on yourself. Completely without paperwork.

Where you can use HERO Base in everyday life

These regions belong to your zip code area

Gib die ersten zwei Ziffern deiner Postleitzahl ein (z. B. 12) oder klicke auf die Karte

In Orten bei denen die Postleitzahl mit einer dieser Ziffern beginnt, ist HERO Base nutzbar:

Do it like
these heroes.

That's what the heroes say
They're already taking part.

Now let others talk.
About local engagement that motivates and connects.

Tobias Hempel

Marketing Manager |

Juno Solar

Mit Regional Hero bieten wir unseren Mitarbeitenden einen echten Mehrwert: Die Kollegen freuen sich jeden Monat über ihre Sachbezüge und unser Unternehmen unterstützt dabei die lokale Wirtschaft. Ein Gewinn für uns und die Region.

Wolfgang Latton

Human Resources Manager |

PKS Software

Wir waren vorher bei einem anderen Anbieter doch das Partnernetzwerk wurde immer kleiner. Mit Regional Hero können wir die Sachbezugskarte jetzt überall im PLZ-Gebiet bei allen Mastercard-Akzeptanzstellen nutzen. Der Wechsel hat sich wirklich gelohnt.

Ewa Cabaj

Brand Manager |

Babbel- Lesson Nine GmbH

We used the B-Card as an appreciation gift to our employees and they absolutely loved it. We had the vouchers in our inbox in just a matter of hours. Thank you to Pascal and his team for such a quick and smooth experience!

Christina Semmerow

Executive Assistant to Vice President |

eBay GmbH

We have given away the B-Card to everyone who works with us as part of our team in Berlin and Dreilinden because we find it important to support local retailers in the current difficult times.

Uta Bendixen

Ausbildungsleiterin |

Axel Springer

Diese Karte ist eine großartige Idee für uns alle: Der Beschenkte freut sich z. B. auf einen Besuch in seinem Lieblingscafé oder lernt einen neuen Ort kennen und die lokalen Händler werden unterstützt. Vielen Dank!

Zoe Colton

Communication manager |

Marley Spoon AG

Marley Spoon gave out the B Cards as part of our holiday celebration for 2020. This year has not been easy for anyone, so our team was especially happy with the gift and happy to be able to support our local businesses that make Berlin such an amazing city.

Direct comparison between Regional Hero and other providers

Everything that others really promise is in our box.

Digitally. Flexible Regionally. And that without a hitch.

Regional Hero
Other providers
Flexibility & use
All benefits with one card
Separate cards per benefit
Mastercard acceptance points
+ Favourite regional places
Partially only limited partner network
Pure free virtual card
Mandatory paid 
physical card
stewardship
Digitized facility
In a few days
Long wait time
Payroll report
To download
Only on request
Transparent fees
Variable additional costs
Support
Regional funding
Focus on local economy
Hardly any focus
Personalized support
Anonymous email support
Regional Hero
Other providers
Multi-benefit on 1 card
Separated cards
Mastercard acceptance points
+ favorite regional places
Restricted network
Pure free virtual card
Mandatory card for a fee
Digitized facility
Slowly
monthly flat rate
Additional costs per trans.
Regional funding
Focus on local economy
Hardly any focus
Personalized support
Hotline/ticket

Anything you want to know.

Simply explained, here you'll find answers to the most important questions.

Any more questions?

Here you can find all the answers in detail.

Is the 50-euro payment in kind exempt from sales tax?

How is a payment in kind of over 50 euros taxed?

Is a tax-free payment in kind allowed in a mini-job?

Welche Gutscheine gelten als steuerfreier Sachbezug?

Is the job ticket a tax-free benefit in kind?

Is a payment in kind of 50 euros tax-free for mini-jobbers?

Is a gym membership a tax-free benefit in kind?

Bleib verbunden mit Regional Hero

Exclusive insights, inspiring offers and good stories. From Regional Hero for you.