October 29, 2020



min Lesezeit

Regional Hero nominated for the Berlin Brandenburg Innovation Prize 2020

Regional Hero GmbH (Berlin) was nominated today as one of ten companies for the Innovation Prize of the States of Berlin and Brandenburg. “It is our mission to support local entrepreneurs in competition with major players in e-commerce. The fact that we have been nominated for the Innovation Prize means a lot to us and shows us that we have really hit the nerve of the times,” says Regional Hero founder Pascal Schreiber.

Regional Hero GmbH emerged from the non-profit platform Helfen.Berlin. Helfen.Berlin was launched on March 24, 2020 to mitigate the consequences of the lockdown for local retailers. “Pay for your favorite pizza now and eat it later” was the motto and so the money was sent directly to the companies as part of vouchers that would have been spent by them in the next few months anyway.

With the help of the initiative, vouchers worth 1.6 million euros were sold within six weeks for over 2600 registered favorite locations. Regional Hero GmbH is working to make Helfen.Berlin a long-term success. With the help of regional voucher and bonus cards, such as the “DAS B Card”, the idea of strengthening local trade should remain sustainable and persist even beyond the corona crisis.

On October 30, a special campaign was planned to save retailers in PrenzLauerberg. The PRENZL LATE NIGHT should take place between Stargarder Straße and Helmholtzplatzim Prenzlauer Berg from 18:00 to 23:00. Due to the current serious situation, the campaign is postponed. Regional Hero GmbH will provide information about the new date at an agreed time. A digital version of the event is also in preparation.

“We started in mid-2020, were able to help during the crisis and are not going to stop right now with our support. Because local retailers, restaurants and small businesses make regions such as Berlin and Brandenburg unique,” says PascalSchreiber.

Die Jury of the Berlin Brandenburg Innovation Prize chaired by Prof. OliverGünther, President of the University of Potsdam, has selected the ten best innovations in the capital region as nominees from 221 applications for the Berlin Brandenburg Innovation Prize.

On November 27, 2020 The winners of the Innovation Prize will be announced. From the ten nominees, five winners will be honored as winners of the Berlin Brandenburg Innovation Prize.

About the Innovation Prize:

The Berlin Brandenburg Innovation Prize is the oldest of its kind in the region. It was founded in 1984 by the Berlin Senate Department responsible for economics. Since 1992, the (current) Senate Department for Economics, Energy and Public Enterprises Berlin and the Brandenburg Ministry of Economics, Labor and Energy have jointly awarded the Innovation Prize. Since 1984, more than 4,000 applications have been submitted and over 160 prize winners have been honored. The nominations of the finalists and prize winners are made by an independent jury of experts. The prizes are endowed with 10,000 euros each. With the involvement of commercial enterprises and other institutions as private partners, the prize was and is also a public sector prize with private individuals and thus a joint project.

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