29.10.2020
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Regional Hero GmbH emerged from the non-profit platform Helfen.Berlin. Helfen.Berlin was launched on March 24, 2020 to mitigate the consequences of the lockdown for local retailers. The motto was "Pay for your favorite pizza now and eat it later," and vouchers were used to transfer money directly to businesses that would have been spent there in the next few months anyway.
With the help of the initiative, vouchers worth 1.6 million euros were sold for over 2600 registered favorite places within six weeks. Regional Hero GmbH serves to make Helfen.Berlin a long-term success. With the help of regional voucher and bonus cards, such as the "DAS B Card," the idea of strengthening local commerce is to remain sustainable and endure beyond the Corona crisis.
On October 30, a special action was planned to save the retail trade in Prenzlauer Berg. From 6 p.m. to 11 p.m. the PRENZL LATE NIGHT was supposed to take place between Stargarder Straße and Helmholtzplatz in Prenzlauer Berg. Due to the current serious situation, the action is postponed. The Regional Hero GmbH will inform about the new date in due time. In addition, a digital version of the event is in preparation.
"We started in the middle of 2020, were able to help during the crisis and will not stop now with our support. Because local retailers, restaurants and small businesses make regions like Berlin and Brandenburg unique," says PascalSchreiber.
The jury of the Berlin Brandenburg Innovation Award, chaired by Prof. OliverGünther, President of the University of Potsdam, selected the ten best innovations in the capital region as nominees from 221 applications in the competition for the Berlin Brandenburg Innovation Award.
On November 27, 2020 , the winners of the Innovation Award will be announced.From the lineup of ten nominees, five winners will be honored as winners of theInnovation Award Berlin Brandenburg.
The Berlin Brandenburg Innovation Award is the oldest of its kind in the region. It was established in1984 by the Berlin Senate Department responsible for the economy. Since1992 , the (now) Berlin Senate Department for Economics, Energy and Operations and the Brandenburg Ministry for Economics, Labor and Energy have jointly awarded the Innovation Prize. Since 1984, more than 4,000 applications have been submitted and more than 160 award winners have been honored. Nominations for the finalists and award winners are made by an independent jury of experts, and the prizes are each endowed with 10,000 euros. With the involvement of business enterprises and other institutions as private partners, the award was and is also a public-private prize and thus a joint project.
