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Become a Hero:in your city: Regional Hero establishes safe social shopping in Corona times

Shopping socially and at a distance at the same time - how does that work? It's simple: Regional Hero bundles unique stores - small but nice - that are unfortunately often forgotten in these challenging times.users:inside can discover them in the modern designed Regional Hero app and go shopping safely in compliance with all regulations for hygiene concepts & Co. After all, a touch of variety is the silver lining on the pandemic horizon for many people these days.

What is important for Germans when it comes to "regional consumption"?

As a recent survey from November/December 2021 on the topic of "Regional Consumption" shows, over 70 percent of German consumers would want to shop more frequently in regional stores in an "ideal world" and would like to see a more diverse cityscape. The data survey was conducted in cooperation with BIFI (Berlin Institute for Innovation Research) and commissioned by Regional Hero. More than 400 people between the ages of 18 and 69 took part - primarily living in cities with more than 500,000 inhabitants or in urban suburbs. Over 61 percent of respondents cited support for local owners and small businesses as at least one important reason for shopping in regional stores.

Time to follow motives with action

So what else is there to say against supporting restaurants, boutiques and spas in the area - if the current protection measures in the entire retail sector do not increase the risk of contagion?Almost 60 percent of Regional Hero survey participants said they tended not to know, or did not know at all, where charming stores were located in their city. Misconceptions have arisen that retailers offer poor price stability due to high product quality and that there is uncertainty about product availability when making targeted purchases.

This is where Regional Hero comes in. With the help of the app or city cards for Berlin (B-Card) and Munich (Minga Card), people can shop and save. Simply top up or give away credit and pay quickly on the spot without contact - so that owners who put their heart and soul into regional stores have a reason to smile behind the protective masks on their mouths and noses. What's more, you can plan and organize your shopping routine using the app. With Regional Hero, mutual support carries Berliners and Munichers through these long, difficult times - so that favorite places are still there after the pandemic.

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