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Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
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City voucher

Discover the Regional Hero guide on city vouchers. Find out how they can make your business stronger. Have you become curious?

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City vouchers are an innovative way to both support the local economy and offer employees attractive and tax-free additional benefits. Given the challenges that local companies are currently facing, city vouchers can be an effective solution to strengthen local businesses and services while promoting employee motivation and retention. In addition, they offer tax benefits for both employers and employees. This guide will intensively examine the economic benefits of city vouchers for companies, the tax aspects and the potential for employee retention. Success stories and case studies will show how city vouchers can be put into practice and what positive effects they can have.

Everything you want to know — simply explained.

Alles, was du wissen möchtest – einfach erklärt.

What is the benefit card?

The HERO Card is a digital Mastercard debit card that allows companies to offer tax-free benefits easily and flexibly. Employees thus receive tax-free subsidies for benefits in kind, mobility, food and health. Everything bundled on one card, individually configurable and implemented in a legally secure manner.

Employees simply pay on a daily basis. Locally in your favorite café or nationwide in supermarkets, pharmacies or public transport.

How does that work for companies?

You control everything centrally in the HR portal.

Activate benefits in five minutes. The HERO Card automatically loads the monthly budget. Digital, secure and tax-compliant.

What are the concrete benefits of this for my team?

Up to 50 euros in kind per month

Meal allowance of up to 7.50 euros per working day

Mobility allowance of up to 58 euros per month

Up to 500 euros per year for health and wellbeing

All tax-free. It's all digital. It's all on one card.

How does HR keep track?

All benefits at a glance. No paperwork.

In the HR portal, you control budgets, see workload and manage everything centrally.

Sign in. Adjust. It's done.

This saves you up to 80 percent of administrative time.

Is that really tax-free?

Yes, all benefits are tax-free for employees and are completely legally compliant. Employers must tax some benefits as a lump sum.

The HERO Card uses legally enshrined allowances. Each category is correctly separated for tax purposes and can be managed automatically.

How much does the HERO Card cost?

As part of the employee license, the card costs 1 euro per employee per month plus charges for charging benefits.

For 50 employees with HERO Base, for example, this equates to around 140 euros per month — less than a joint team meal, but with a long-term effect.

How quickly is the HERO Card ready for use?

Ready to go in just a few days.

Setup, onboarding and go-live take a maximum of one week.

No technical hurdles. Without complexity.

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