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Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
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Local purchasing power retention

Invest in the local economy, strengthen its purchasing power and retain your employees — how? Discover the power of local purchasing power retention in our guide. Are you ready?

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The local economy is the backbone of every society. It creates jobs, promotes innovation and contributes to community development. Recently, companies have recognized that supporting local businesses and maintaining local purchasing power can be critical to their success. Not only does a strong local economy lead to greater stability, it also enables the creation of positive relationships between companies and employees. Tax-free employer subsidies and region-specific benefits cards are instruments that strengthen local purchasing power and thus support the regional economic cycle. At the same time, they ensure greater satisfaction and retention among employees in the company. In this guide, we dive deep into the topic of local purchasing power retention, highlight its significance, benefits and effects, and look at future trends in this exciting area of corporate strategy.

Everything you want to know — simply explained.

Alles, was du wissen möchtest – einfach erklärt.

What is the benefit card?

The HERO Card is a digital Mastercard debit card that allows companies to offer tax-free benefits easily and flexibly. Employees thus receive tax-free subsidies for benefits in kind, mobility, food and health. Everything bundled on one card, individually configurable and implemented in a legally secure manner.

Employees simply pay on a daily basis. Locally in your favorite café or nationwide in supermarkets, pharmacies or public transport.

How does that work for companies?

You control everything centrally in the HR portal.

Activate benefits in five minutes. The HERO Card automatically loads the monthly budget. Digital, secure and tax-compliant.

What are the concrete benefits of this for my team?

Up to 50 euros in kind per month

Meal allowance of up to 7.50 euros per working day

Mobility allowance of up to 58 euros per month

Up to 500 euros per year for health and wellbeing

All tax-free. It's all digital. It's all on one card.

How does HR keep track?

All benefits at a glance. No paperwork.

In the HR portal, you control budgets, see workload and manage everything centrally.

Sign in. Adjust. It's done.

This saves you up to 80 percent of administrative time.

Is that really tax-free?

Yes, all benefits are tax-free for employees and are completely legally compliant. Employers must tax some benefits as a lump sum.

The HERO Card uses legally enshrined allowances. Each category is correctly separated for tax purposes and can be managed automatically.

How much does the HERO Card cost?

As part of the employee license, the card costs 1 euro per employee per month plus charges for charging benefits.

For 50 employees with HERO Base, for example, this equates to around 140 euros per month — less than a joint team meal, but with a long-term effect.

How quickly is the HERO Card ready for use?

Ready to go in just a few days.

Setup, onboarding and go-live take a maximum of one week.

No technical hurdles. Without complexity.

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