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Das Regional Hero-Team wünscht Frohe Weihnachten und einen guten Rutsch ins Jahr 2025!Unser Weihnachtsspecial
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
Zukunft Personal Europe 2025 | 9-11 SEPT | Koelnmesse
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Modern
employee benefits
for every team

Tax-free employer benefits and flexible non-cash benefits. Digital with superpowers for your region.

Do it like
these heroes.

The real multi-benefit wallet.

For the whole team.
Tax benefits, digital, secure and regional.

View tax-free non-cash benefits

HERO Base

Shop tax-free every month.
At your favorite cafe, at the bookstore next door. Simply redeem with a card, flexible and local.

Jetzt shoppen

HERO Eats

Lunch without paperwork.
It's on the house. Upload receipt, get a subsidy. Fast, simple, and tax-free.

Täglich smarter essen

HERO Ride

Commute by bus, train, or bike.
And the state contributes. Stay sustainably mobile, tax-free.

Nachhaltig mobil sein

HERO Care

More than Fitness.
Proactive care, prevention, and well-being. For the team, for life.

Wohlbefinden fördern

For everyone on the team

The Multi-Benefit
Wallet. Our Superpower

HERO Base

Shop tax-free every month. In your neighborhood, at your favorite café, at the bookstore next door. Simply redeem with your card, flexible and local.

Jetzt shoppen

HERO Eats

Lunch? It's on the house. Upload receipt, receive subsidy. No paperwork at all.

Täglich smarter essen

HERO Ride

By bus, train or bike to work. And the state contributes. Stay sustainably mobile, tax-free.

Nachhaltig mobil sein

HERO Care

More than Fitness. Proactive care, prevention, and well-being. For the team, for life.

Wohlbefinden fördern

For HR & Finance

Employees benefit net, companies save gross

With tax-free benefits, you reduce payroll overheads, boost employer appeal, and streamline HR processes. A benefit that yields immediate returns.

Retain and motivate employees

Meaningful benefits that are appreciated in daily life and motivate, because allowances without deductions go directly to the team.

Attract skilled professionals

Boost your appeal in recruitment and offer benefits that set you apart from the competition.

Smooth processes

A system that simply works: automatic processes, clear structures, no manual work. HR saves time, every month.

Attract skilled professionals

From inquiry to billing – we make it simple and provide personal support.

This is reflected in
current findings.

84 %

of employees in Germany feel no connection to their employer.

Gallup, 2023

60 %

of employees want practical and flexible benefits, from meal allowances to mobility and health.

StepStone, 2022

74 %

of HR managers desire less administrative effort and more transparency in benefits.

Roland Berger, 2025

Impact that lasts. Trust that grows.
6
Years

Trust that has grown with us.

563
+

Companies that have chosen benefits with impact.

15
Mio €

And continuously growing regional impact.

Four perspectives.
One system that works for everyone.

HR, Finance, Management, or Employees
Regional Hero solves real challenges simply and with tax clarity.

For HR Managers

Tax-free non-cash benefit up to €50, quickly implemented, digitally managed, zero additional effort.

For Accounting

Clear budgets, full transparency, no surprises.

For Managing Directors

More attractive as an employer – modern benefits, strong employer brand, better recruiting.

For Employees

More take-home pay without effort – digital, simple, usable everywhere.

That's what the heroes say
They're already taking part.

Now let others talk.
About local engagement that motivates and connects.

Wolfgang Latton

Human Resources Manager |

PKS Software

We used to work with another provider but the partner network was getting smaller and smaller. With Regional Hero, we can now use the cash card anywhere in the zip code area at all Mastercard acceptance points. The change was really worth it.

Ewa Cabaj

Brand Manager |

Babbel- Lesson Nine GmbH

We used the B-Card as an appreciation gift to our employees and they absolutely loved it. We had the vouchers in our inbox in just a matter of hours. Thank you to Pascal and his team for such a quick and smooth experience!

Christina Semmerow

Executive Assistant to Vice President |

eBay GmbH

We have given away the B-Card to everyone who works with us as part of our team in Berlin and Dreilinden because we find it important to support local retailers in the current difficult times.

Zoe Colton

Communication manager |

Marley Spoon AG

Marley Spoon gave out the B Cards as part of our holiday celebration for 2020. This year has not been easy for anyone, so our team was especially happy with the gift and happy to be able to support our local businesses that make Berlin such an amazing city.

Everything you want to know.

Simply explained, find answers to the most important questions here.

Still have questions?

Find all the answers in detail here.

What is the HERO Card?

How does that work for companies?

What are the concrete benefits of this for my team?

How does HR keep track?

Is that really tax-free?

How much does the HERO Card cost?

How quickly is the HERO Card ready for use?

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