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Berlin-based start-up perfects employee motivation
The start-up Regional Hero offers credit cards that entrepreneurs can use to credit their employees with a 50-euro bonus. At the same time, the regional economy is supported.
Corona has threatened the existence of many companies. It is often the small shops in big cities that come under pressure when revenue falls because no large corporation is backing it up. The start-up Regional Hero wants to help and offers traders in the regional economy a meeting point where they can present new campaigns and offers at a glance.
Strengthen the local economy in the region with Regional Hero
Hard times lie behind retailers and no one knows what the future will bring. Corona has shaken up entire industries and sales in most shops plummeted. While everyone is aware of the lamentations of the big players in this area, the small regional shops are often forgotten.
... the Helfen.Berlin corporate initiative of... Regional Hero GmbH honored
For their outstanding social commitment, Capgemini GmbH in the category “Companies with more than 50 employees” and the Helfen.Berlin initiative of Paperplain GmbH, I LIKE VISUALS GmbH and Regional Hero GmbH were today awarded the Berlin Company Prize in the category “Companies with less than 50 employees”.
School enrollment in Berlin: fill the school bag and help local companies... Instead of giving money, it is possible to use vouchers. However, these are often limited to individual stores. For some time now, there has also been the B-Card, which can be used not only in one but in many companies in Berlin, from museums to shops.
“The aim is for the money to stay in the city, especially in difficult times,” explains Pascal Schreiber, head of Regional Hero. The idea: When people buy vouchers from large mail-order companies or chains, the money goes to some giant companies that don't care much about Berlin itself. “It's different when I shop locally and support people who dare to implement their own ideas. ”
Pascal Schreiber knows how difficult it was for a long time to convince small to medium-sized companies to go digital. “In local retailers in particular, it was only the corona crisis that gave rise to a much greater understanding of this,” says the managing director and co-founder of Regional Hero, “and we want to build on this.”
Charity for the neighborhood: If you want to sniff around the corner at the shop next year, it's best to give away a few vouchers for your favorite bar in the neighborhood at the festival. Of course, it also works across borders with the B card. Save your locals!
The corona lockdown in spring 2020 has put many restaurants, cafés and retailers, artists and cultural providers into existential hardships. Some regular customers quickly came up with the idea of supporting their favorite stores by buying vouchers immediately...
Regional Hero (...) the makers of Helfen.Berlin, who encouraged the purchase of vouchers for Berlin stores in spring, are now pursuing a new idea: With THE B Card, companies should give their employees vouchers for favorite Berlin stores, with tax breaks.
The purchase of vouchers was thus able to support favorite restaurants and cafés, especially during the lockdown. In the meantime, the non-profit platform, the DAS B-CARD, has launched, which supports the hospitality industry in the long term and can be saved from insolvency.
Lockdown, curfew, social distancing rules: Many retailers and restaurateurs are worried about their existence this year. To support them, a campaign to save retailers is taking place on Friday, October 30: Prenzl Late Night.
Now it's here, the “The B-Card”! “Good morning Berlin” presenter Tim Koschwitz visited the makers, helfen.berlin. The colleagues from the evening show were there with the camera.
Sipping a cappuccino at their favorite café on the corner, rummaging in the bookstore on the market square or in the boutique in the neighborhood: During these lonely Corona days, many city dwellers whose everyday lives are particularly changing dream of finally being able to stroll through their neighborhood again.
Everything you want to know — simply explained.
A benefit card in kind is a tool with which companies can provide their employees with tax-free benefits in kind. The Regional Hero Card is a special benefit card that aims to promote the local economy. The card works like a prepaid credit card and can be used at all acceptance points that accept Mastercard. Employers can conveniently top up the cards with tax-free benefits in kind, which employees can then use in shops and services in their region. The Regional Hero Card provides a convenient way to provide employees with tax-free benefits while supporting and strengthening the local economy. It promotes employee loyalty to the company and contributes to the attractiveness of the workplace. The card can be used both online and offline and is supported by a user-friendly app that helps employees discover local offers and keep an eye on their available amount.
Companies and employees benefit from a benefit card in kind, such as the Regional Hero Card, in various ways. Companies can pass on tax-free benefits in kind to their employees and thus increase employee motivation and retention. By supporting the local economy, they also improve their corporate image and contribute to the sustainable development of the region. Employees benefit from tax-free benefits that increase their disposable income and have the opportunity to support local businesses and services. The Regional Hero Card helps them discover the diversity of their region and promotes awareness of the importance of the local economy. Overall, the card therefore creates added value for everyone involved.
With a benefit card such as the Regional Hero Card, companies can offer their employees various tax-free benefits in kind. In Germany, for example, benefits in kind of up to 600€ per year and employee are tax-free, in addition, 180€ per year and employee can be granted for personal events such as birthdays or anniversaries. The tax-free benefits in kind include meal vouchers, vouchers for local shops, leisure facilities or cultural events. The Regional Hero Card allows companies to easily and conveniently pass on these tax-free benefits to their employees while supporting the local economy.
To order the Regional Hero Card for your company, please use the contact field on our website to make an appointment with us. In an online meeting, we will discuss the requirements and the desired number of cards for your employees. As soon as the cards have been ordered, your employees will receive the physical card by post or the digital card via email. The Regional Hero Card is activated via the corresponding app. Your employees must download the app on their smartphone and log in with their personal details. They then enter the activation code that they received with the card. After successful activation, the card is ready for use and the credit can be used at participating stores and service providers. The app also provides an overview of the current balance and the option to view transactions.
The Regional Hero Card contributes to the sustainability and strengthening of the local economy by allowing employees to spend their tax-free credit with regional businesses and service providers. In this way, the money flows directly into the local economy, which helps to secure jobs, support local companies and strengthen purchasing power in the region. By specifically promoting the local economy, sustainability is improved as transport routes are shorter and local resources are used. This results in a reduction in the ecological footprint. In addition, the Regional Hero Card promotes awareness of the importance of the local economy and the benefits of shopping with regional suppliers. By combining tax-free benefits for employees and supporting regional companies, the Regional Hero Card helps create a sustainable and economically strong community.
